Festival and Events Management
- Editor: Ali-Knight, Jane
- Editor: Drummond, Siobhan
- Editor: McMahon-Beattie, Una
- Editor: Robertson, Martin
- Editor: Yeoman, Ian
Festival and Events Management
- Editor: Ali-Knight, Jane
- Editor: Drummond, Siobhan
- Editor: McMahon-Beattie, Una
- Editor: Robertson, Martin
- Editor: Yeoman, Ian
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About
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Contents
- Foreword by Peter Irvine, Director of Unique Events, Edinburgh
- Section one -
- Festivals, events and the cultural experience:
- Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret);
- Section two -
- Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implic
- Section three -
- Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles an
- Section four -
- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation
- Section five -
- Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism event
