Introducing the Creative Industries: From Theory to Practice
- Author: Davies, Rosamund
- Author: Sigthorsson, Gauti
Book
$169.75Special import
Contents
- Introduction How to Use This Book
- Chapter 1 : What are the Creative Industries? Defining the Creative Industries Studying the Creative Industries - Three Approaches
- Chapter 2 : Creativity and Commerce Patronage: Wealth, Power and Religion in Italian Renaissance Painting The Marketplace: English Theatre in the Time of Shakespeare Reproduction and Mass-production: The Print Revolution Industrial Production Industrialis
- Chapter 3 : Institutions, Ownership and Entrepreneurship The Organisation of Production Workplaces Work Structures Work Patterns Finding Work National and International Perspectives
- Chapter 4 : The Business of Creativity Sole Traders and Micro Businesses Financing a Creative Business Contracts and Rights Business Models PEST: Political, Economic, Social and Technological Factors Clustering and the Sense of Creative Community
- Chapter 5 : Work Routines and Work Cultures Employees: Staffers, In-house Workers Freelancers and Portfolio Workers Networking Equality of Opportunity? PART TWO: PRODUCTION AND CIRCULATION OF PRODUCTS
- Chapter 6 : Creative Producers and Products Creative Goods and Services: Tangible and Intangible Creative Originals Producers Creative Content Producers Creative Experience Providers Creative Service Providers From Simple Creative Goods to Complex Creativ
- Chapter 7 : Research, Development and Production Research and Development Production
- Chapter 8 : Circulation: Marketing and Distribution of Creative Products Circulation The Mass Market Model Channels of Distribution and Marketing What is Marketing? Selling Stuff: Retail and its Disruptions PART THREE: THE CREATIVE ECONOMY
- Chapter 9 : Institutional Commissioning and Financing Structures Business Models in the Television Sector Commissioning in Television How Do Writers and Producers Get TV Commissions? Finding a Route In Commissioning and the Business of Magazine Publishing
- Chapter 10 : Clients, Funders and Going it Alone Working to Brief: The Client Relationship. Public Funding Entrepreneurial Approaches Self-funding Crowdfunding
- Chapter 11 : The Changing Economic Landscape Creativity and Commerce: Novelty, Risk and Change Changing Work Routines and Work Cultures Changing Structures and Models Jobs That Don't Exist Yet
- Glossary