Introducing the Creative Industries: From Theory to Practice

Usually despatched in 3 - 4 working days

Other available formats

Introduction How to Use This Book
Chapter 1 : What are the Creative Industries? Defining the Creative Industries Studying the Creative Industries - Three Approaches
Chapter 2 : Creativity and Commerce Patronage: Wealth, Power and Religion in Italian Renaissance Painting The Marketplace: English Theatre in the Time of Shakespeare Reproduction and Mass-production: The Print Revolution Industrial Production Industrialis
Chapter 3 : Institutions, Ownership and Entrepreneurship The Organisation of Production Workplaces Work Structures Work Patterns Finding Work National and International Perspectives
Chapter 4 : The Business of Creativity Sole Traders and Micro Businesses Financing a Creative Business Contracts and Rights Business Models PEST: Political, Economic, Social and Technological Factors Clustering and the Sense of Creative Community
Chapter 5 : Work Routines and Work Cultures Employees: Staffers, In-house Workers Freelancers and Portfolio Workers Networking Equality of Opportunity? PART TWO: PRODUCTION AND CIRCULATION OF PRODUCTS
Chapter 6 : Creative Producers and Products Creative Goods and Services: Tangible and Intangible Creative Originals Producers Creative Content Producers Creative Experience Providers Creative Service Providers From Simple Creative Goods to Complex Creativ
Chapter 7 : Research, Development and Production Research and Development Production
Chapter 8 : Circulation: Marketing and Distribution of Creative Products Circulation The Mass Market Model Channels of Distribution and Marketing What is Marketing? Selling Stuff: Retail and its Disruptions PART THREE: THE CREATIVE ECONOMY
Chapter 9 : Institutional Commissioning and Financing Structures Business Models in the Television Sector Commissioning in Television How Do Writers and Producers Get TV Commissions? Finding a Route In Commissioning and the Business of Magazine Publishing
Chapter 10 : Clients, Funders and Going it Alone Working to Brief: The Client Relationship. Public Funding Entrepreneurial Approaches Self-funding Crowdfunding
Chapter 11 : The Changing Economic Landscape Creativity and Commerce: Novelty, Risk and Change Changing Work Routines and Work Cultures Changing Structures and Models Jobs That Don't Exist Yet
Glossary

About
Explore

About

"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′"
- Angela Birchall, School of Media, Music & Performance, Salford University

This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.

When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book:

Interweaves theoretical concepts and professional practice on every page
Uses cultural economy to teach the essential concepts and thinkers
Integrates case studies from fashion and gaming to journalism and music
Teaches strategies for navigating the links between skills, industries, creativity and markets.

This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Book

Other available formats

Contents

Download queue