For the uninitiated, The William Loveday Intention is the latest band put together by the multi-hyphenate Billy Childish

It would be impossible to pigeonhole Billy Childish as he has been successful in music, art, poetry, photography, filmmaking, advocacy and more. This fifth album from his The William Loveday Intention project may be his best yet and his fan base is huge.

Having recorded over 125 albums over a career that spans nearly forty years, every five years or so Billy is cited by a current top band as the embodiment of rock and roll integrity. Running in parallel with this, every five years or so Billy splits his group up and starts again from scratch.

Billy Childish and his bands have been championed by a succession of high profile artists including the late Kurt Cobain, Beck, Jack White and even Kylie Minogue who named an LP after one of Billy’s poetry collections.