With 2007's "Country Ghetto", the fan base for JJ Grey & Mofro's gritty, funky Southern rock 'n' soul grew by leaps and bounds. The title posted a 50% increase in sales over their previous release, selling over 33,000 units worldwide in less than 18 months. This new album is a masterpiece of soul-shaking music, as JJ's deep Southern roots and skill as a storyteller shine through, whether he's rocking with gospel-tent fervour or slowly winding his raspy voice around a lyric of heartbreak and loss. It's an aggressively groove-driven record fueled by JJ's gritty, smouldering vocals and funk-infused guitar playing.