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Announcement, Shergold Guitars: A British Icon, Reborn.

Shergold Guitars, a British guitar company founded in 1965 by the late Jack Golder and Norman Houlder. The company, based in London, quickly gained a reputation for producing high-quality, innovative guitars that were played by some of the biggest names in music, including David Bowie, Genesis and Joy Division. With present artists The KVB, Manic Street Preachers and Brownbear using a variety of Shergold models.

Shergold's guitars have become well-known for unique designs, excellent craftsmanship, and a wide and versatile sound. The company offers a wide range of models, from traditional solid-body guitars to semi-hollow body and acoustic guitars. Some of the most popular models include the Masquerader, Navigator, and Modulator.

In the late 1980s, Shergold production ceased. However, the brand was revived in 2015 by Barnes & Mullins Ltd, the same British company who had distributed the original guitars during the 70s and 80s. Under the guidance of award-winning UK luthier Patrick James Eggle, Shergold Guitars has quickly re-established itself as one of the leading guitar brands in the world.

Why Shergold Guitars Are So Special...

There are several reasons why Shergold Guitars are so popular with musicians. First, the guitars are exceptionally well-made. The company consistently use high-quality materials and electrical components, and the guitars are assembled with great care and attention to detail.

Second, Shergold guitars have a unique and versatile sound. The instruments are equipped with a variety of different pickups, which gives them a wide range of tonal possibilities. These guitars can be easily adapted to play a variety of musical genres, from rock and roll to blues to jazz.

Third, Shergold guitars have a unique, modern and stylish design. The company's guitars are known for their distinctive headstocks, body shapes, and finishes. These stunning instruments sure turn clients heads on our shop floor!

Some of the Most Popular Shergold Guitar Models...

Masquerader: The Masquerader is Shergold's flagship electric guitar. It is a double-cutaway solid-body guitar with a mahogany body and neck, a maple top, and a rosewood fingerboard. The guitar is also equipped with two custom Shergold humbucking pickups, which give it a powerful and versatile sound.

Navigator: The Navigator is a semi-hollow body electric guitar with a mahogany body and neck, a maple top and back, and a rosewood fingerboard. The Navigator is equipped with two Shergold humbucking pickups and two mini-humbucking pickups, which give it a wide range of tonal possibilities.

Modulator: The Modulator is a solid-body electric guitar with a unique offset body shape. It is made with a mahogany body and neck, a maple top, and a rosewood fingerboard. The Modulator is equipped with two Shergold humbucking pickups, which give it a powerful and versatile sound.

The “newer” Models...

Provocateur: The second instalment in the modern re-invention of the legendary Shergold brand, the Provocateur is designed in the UK by British guitar luthier Patrick James Eggle. It features a truly vintage scale length and combines remarkable specification with a retro vibe for a unique and bona fide rock guitar.

Telstar: With a bold and unique style, the Shergold Telstar Standard is designed with the passionate, individual player in mind. Featuring a solid poplar body loaded with two Page FilterSonic pickups for a distinctive blend of warm and bright tones with bags of nuanced character.

Shergold Guitars are a great choice for musicians who are looking for high-quality, innovative guitars with a unique sound and design. Shergold Guitars are used by a wide range of musicians, from professional guitarists to hobbyists. If you are looking for a new guitar, be sure to check out Shergold at our Leamington Spa shop.


With its bold and unique style, the Shergold Telstar Standard is designed with the passionate, individual player in mind.

With its bold and unique style, the Shergold Telstar Standard is designed with the passionate, individual player in mind.

The Provocateur is designed in the UK by British guitar luthier Patrick James Eggle.