soundBait: Creative Weapons of MASS Distraction

ISBN: 9781599321080 (1599321084)
Edition Type: Paperback
Publisher: Advantage Media Group
Pages: 100
Date Published: 15th Oct 2009

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Introduction: The Power of Sound
Chapter 1: Sound Bites, Spec Spots, and 60 Seconds
Chapter 2: The Good Ol’ Days of Radio
Chapter 3: The Radio Food Chain
Chapter 4: The Role of the Account Executive
Chapter 5: The Account Executive Process
Chapter 6: Formula 52
Chapter 7: Creativity, It’s Really Not That Hard
Chapter 8: Radio of the Future
Chapter 9: You Can Do It; We Can Help
Acknowledgements

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About

soundBAIT is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing
dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station.
soundBAIT examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as “bait” in their messages before they will
“bite” at the products and services advertisers offer them.

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