Introduction to the Music Industry: Southwestern Edition
- Author: Renard, Stanislas D.
- Author: Willey, Robert
Book
$123.00Out of stock at the UK distributor
Contents
- Table of Contents
- What You Will Learn
- Acknowledgments
- Credits
- Introduction
- 1 A Short History of the Music Business
- Topics
- Main Ideas
- Classical Music
- Player Pianos
- Sheet Music
- Radio
- Vinyl Records
- Portable Players
- Compacts Disks
- Music Television (MTV)
- Consolidation of Radio Stations
- Consolidation of Record Labels
- Factors Causing a Drop in Live Music
- Digitization
- Napster
- Apple to the Rescue
- Review and Preview
- For Investigation
- Do It Yourself
- Vocabulary Review
- 2 The Artist's Team
- Topics
- Main Ideas
- Introduction
- The Artist, with a capital "A"
- Manager
- Lawyer
- Agent
- Business Manager
- Tour Manager
- Social Media Manager
- Marketing
- Promotions Manager
- Sales Manager
- Public Relations Manager
- Webmaster
- Producer
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 3 Traditional Marketing
- Topics
- Main Ideas
- Introduction
- Brand
- Elevator Pitch
- Slogan
- Tagline
- Logo
- Press Release
- Flier
- SWOT Analysis
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 4 Digital Marketing
- Topics
- Main Ideas
- Introduction
- Touchpoints
- Website
- Blogs
- Social Media
- Analytics
- Electronic Press Kit
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 5 Songwriting and Copyright
- Topics
- Main Ideas
- Introduction
- Songwriting
- Intellectual Property
- Copyright
- Three Ways to Copyright a Work
- Six Things That Copyright Covers
- How Long Copyright Lasts
- Public Domain
- Fair Use
- Creative Commons
- Sampling
- Compulsory License
- Safe Harbor
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 6 The Recording Industry
- Topics
- Main Ideas
- Introduction
- Studio Roles
- The Three Phases of the Recording Process
- Types of Studios
- Major Labels
- Independent Labels
- Record Label Roles
- Talent Acquisition
- Administration
- Manufacturing and Distribution
- Marketing and Sales
- Public Relations
- Record Label Income and Artist Royalties
- Streaming
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 7 Publishing
- Topics
- Main Ideas
- Introduction
- Songwriting Contracts
- Mechanical Licenses
- Performance Royalties
- Master Use License
- Permission to Sample
- Synchronization License
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 8 Live Performance
- Topics
- Main Ideas
- Introduction
- Playing at Home
- Venues and Deals
- Touring
- Contracts
- Live Performance Roles
- Collected Wisdom
- Booking
- Media
- Merchandise
- Record Keeping
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 9 The Music Business Today
- Topics
- Main Ideas
- Introduction
- The Perfect Storm
- Local, Regional, National, International
- The Importance of Being Remarkable
- The Experience Economy
- Being an Entrepreneur
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- 10 The Music Industry in the Southwest: Texas, Oklahoma, and New Mexico
- Topics of Discussion
- Main Ideas
- Introduction
- Demographics
- The Musical Landscape of the Southwest
- Festivals
- The Southwest Market Advantage
- A Hub for Music Industry Education
- Industry Opportunities in the Southwest
- Review and Preview
- For Further Investigation
- Do It Yourself
- Vocabulary Review
- Further Readings
- Endnotes
- About the Authors
- Bibliography
- Companion Website