China’s Music Industry Unplugged: Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy

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Part I . Copyright law and social entrepreneurship in an online platform economy.-
Chapter 1 : Setting the stage.-
Chapter 2 Music industries, platform economy and social entrepreneurship.-
Chapter 3 Doing music industry research in China.-
Chapter 4 China's copyright law and the music industry: A social-legal analysis.-
Part II . Evolving business models, strategies and tactics.-
Chapter 5 : The traditional proprietary model.-
Chapter 6 : The renegade model.-
Chapter 7 The platform ecosystem model.-
Chapter 8 Conclusion.

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This research book is the first of its kind to conduct an interdisciplinary research on the recent and dramatic developments in China’s music industries with a particular focus on business models, copyright protection, and artist compensation. The monograph explores and discusses proper business models through which revenue can be generated and maintained in a changing copyright climate and transforming business environment. It also discusses how musicians can be fairly compensated in the online platform economy informed by social entrepreneurship. This book is distinctive in the sense that it explores the intersection of cultural and creative industries, legal studies, business studies, and new media. It uses a qualitative and mixed-method approach to study business innovations and institutions in the making in the second largest economy which is also gaining cultural and political significance around the world.

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