Creative and Cultural Industries in East Asia: An Introduction

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Introduction Creative, Cultural, and Copyright Industries Part One: Theoretical Approaches
Chapter 1 Economic Properties
Chapter 2 Creative Worlds
Chapter 3 Fields of Cultural Production Part Two: Case Studies
Chapter 4 Music
Chapter 5 Fashion
Chapter 6 Incense Part Three: Marketing Creativity
Chapter 7 Markets
Chapter 8 Fairs and Festivals
Chapter 9 Celebrities
Conclusion The Name Economy

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This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context.

Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries. Drawing on examples from Japan, South Korea, and China, it both examines what is unique about cultural production in these countries and places them in a global and intercultural context. Building on themes of uncertainty and networks of cooperation, Brian Moeran looks at the role of social ties in defining notions of quality. He then analyses the positioning of individual actors, organisations, and commodities in each field of cultural production and the exchanges of economic and symbolic capital that take place between them. Examples are taken from a range of cultural and creative industries, including film, music and fashion.

Overall, Creative and Cultural Industries in East Asia serves as a foundational introduction to the study of creative and cultural production in East Asia.

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