The Business of Opera

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Contents: Introduction, Anastasia Belina-Johnson and Derek B. Scott
Trends and innovations in opera, Nicholas Payne
Baroque opera, historical information, and business
or, how a nerd became a hipster, Christine Fischer
From state opera to multilevel opera business: the transformation of opera governance in Berlin, London and Paris at the end of the 20 th century, Sarah Zalfen
The business of composing opera: a composer's perspective, Paul Alan Barker
Interdisciplinary support for opera practice in the UK, Christopher Newell
The world opera: a new global format for the business of opera, Jason E. Geistweidt and Niels W. Lund
Opera orchestral contracts considered as a research resource, George Kennaway
Behind the curtain: shaping a new Siegfried, Cordelia Chenault
A Ring for people and place: creating expectation and fulfilling demand, Jennifer Daniel
Strategic nationalism towards the imagined community: the rise and success story of Finnish opera, Liisamaija Hautsalo
Bibliography
Index.

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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

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