Tracking the Audience: The Ratings Industry From Analog to Digital
- Author: Buzzard, Karen S.
Highly recommended... Buzzard does a splendid job explaining how measurement tools have been refined and developed to produce more relevant and useful audience data with the transition from analog... — More…
Book
$183.00Printed on demand
Contents
- Introduction Audience Ratings in the 21 st Century: The Digitalization of Media Audiences
- Part 1 : Analog
- 1. Network Radio Audiences: The Telephone Coincidental, The Telephone Recall and The Household Meter
- 2. Local Radio and TV Audiences: The Diary Initiative
- 3. Network TV Audiences: The People Meter Initiative
- Part 2 : Digital
- 4. Local TV Audiences: The Local People Meter Initiative
- 5. Local Radio Audiences: The Portable People Meter Initiative
- 6. Internet Audiences: The Software Meter Initiative
- 7. Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and Set-top box Data Initiative.
- Conclusion