Culture and Commerce: The Value of Entrepreneurship in Creative Industries

Contents

• Contents and Abstracts1The Business of Culture chapter abstract
• The worlds of business and culture are seen as unrelated, even opposing. This chapter describes why and how the two are related. Creators, producers, and intermediaries constitute a value chain in markets formed at the intersection of commerce (where prod
• 2Pioneer Entrepreneurs: Creating Markets and Changing Minds chapter abstract
• This chapter describes pioneer entrepreneurs and their cultural impact. Because market creation is influenced by commentary as well as commerce, pioneer entrepreneurs may be new or established producers or intermediaries in the value chain of their indust
• 3Intermediaries: Constructing Meaning and Value for Markets chapter abstract
• Intermediaries are entities-individuals or organizations-that do not have a direct economic stake in the value of goods. Intermediaries can either reinforce and confirm prevailing conventions of appropriateness and value or challenge and change them. The
• 4Doing Their Job: The Functions of Intermediaries chapter abstract
• This chapter systematically explicates how intermediaries construct the value of cultural goods to better understand the entrepreneurial implications of their functions. Three key properties of cultural goods-high symbolism, proliferation, and subjectivit
• 5Maximizing Influence: The Features of Intermediaries chapter abstract
• This chapter describes the prerequisites-independence and expertise-that intermediaries must possess to perform their crucial functions, exert power over producers and consumers, and influence the market. Independence has structural, economic, and cogniti
• 6Creators and Producers: Making Art, Making Markets chapter abstract
• Producers are firms that have a direct economic stake in the value of the goods they bring to market. These are distinct from the individuals who create the good: creators, such as artists, musicians, and writers. Creators rarely take their creations dire
• 7Power and Unpredictability: Key Challenges Facing Producers chapter abstract
• Because they operate at the cusp of culture and commerce, which are two very different worlds, producers face significant operational challenges that increase the uncertainty they face and decrease their power balance in the ecosystem. In particular, prod
• 8Purpose and Profit: Strategies for Balancing Cultural and Financial Imperatives chapter abstract
• This chapter explores the strategies adopted by producers, who must balance financial and cultural imperatives to maintain viability and standing in both the artistic and the business worlds, each of which has a different, sometimes contradictory institut
• 9New World, Old Rules: Creative Industries in the Age of Digitalization and Globalization chapter abstract
• Globalization and digitalization-the opening of economies across the globe and the advent and spread of the digital medium, respectively-have made the world smaller today. Although this new world has had positive implications for entrepreneurs and pioneer