Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey
- Author: Fisher, Joseph C.
[T]he book provides insightful critiques of the weaknesses in media studies of content analysis (a common media research technique), and social learning theory, which underpins many working hypotheses... — More…
Book
$98.50Out of Stock
Contents
- Preface
- Introduction The Theoretical Basis for Advertising Effects Exposure to Alcohol Images in Mass Media The Experimental Evidence for Media Effects The Macroeconomic Relationship Between Advertising and Consumption Summary and Conclusions Notes
- References
- Index