Folkways Records: Moses Asch and His Encyclopedia of Sound

Contents

• Chapter 1 Early Influences: 1870s to 1930s, The Phonograph and Sound Recording, Youth and Family Influences
• Chapter 2 Beginnings: Asch Records, The Deal with Stinson, First Recordings by Lead Belly, Pete Seeger and Woody Guthrie
• Chapter 3 Broadening the Mandate: DISC Records of America, New Products and Directions, Bankruptcy
• Chapter 4 The Birth of Folkway Records, The Business Model
• Overview of Asch's Businesses, Building the Catalog
• Chapter 5 The Business of Making Records, Manufacture
• Domestic Distribution' Foreign Distribution
• Marketing and Sales Exploiting the Catalog: Licensing and Contracts
• Chapter 6 Finances, Folkways, Pioneer Records Sales
• Moe's Money
• Chapter 7 Easing the Burden: Folkways in the 1960s, Reaching the Educational Market
• Reaching the Pop Market
• The Folk Revival and New Opportunities: RBF, Broadside and the revival of DISC Records, Return to Normal Operations
• Chapter 8 The Sale of Folkways