Consuming Dance: Choreography and Advertising
- Author: Dunagen, Colleen
Dunagan (California State Univ., Long Beach) offers smart, engaging analyses of deployments of dance in television advertising. She demonstrates how dance matters in contexts of commodities,... — More…
Book
$44.25Special import
Contents
- Acknowledgements
- About the Companion Web Site
- Introduction: Dance and Advertising
- Chapter 1. Dance-in-Advertising, Affect, and Contagious Movement
- Chapter 2. Commercials as Discursive Assemblages
- Chapter 3. Correspondence and Difference: Creating Rapport through Intertextuality
- Chapter 4. Consumer Culture and Appropriation: Advertising, Dance, and Social Identity
- Chapter 5. Subjectivity and Performative Consumption
- Conclusion: Material Bodies and Advertising
- Bibliography
- Index