Web Marketing for the Music Business

Contents

• Chapter 1 Development of Music Marketing on the internet
• Chapter 2 State of the Market
• Chapter 3 Overall Music Marketing Strategy
• Chapter 4 Domains and Hosts
• Chapter 5 Creating the Web Site
• Chapter 6 HTML and Scripts
• Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
• Chapter 8 Audio and Video for Your Web Site
• Chapter 9 E-commerce and Financial Transactions
• Chapter 10 Finding Your Market
• Chapter 11 Successful Promotion on the Web
• Chapter 12 Social Networking Sites
• Chapter 13 Professional, Legal and Ethical Issues
• Chapter 14 Mobile Media
• Chapter 15 Mobile Music Marketing