Making Money, Making Music: History and Core Concepts
- Author: Bruenger, David
This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended —
Book
$113.00Special import
Contents
- Introduction
- 1. Musical Experience as Transaction
- 2. Transience to Permanence
- 3. The Rise of Commercial Markets
- 4. Media Revolutions
- 5. Convergence and Crossover
- 6. Massification
- 7. Scaling and Selling Live Performance
- 8. Visual Media
- 9. Artists, Audiences, and Brands
- 10. Digitization
- 11. State of the Art
- Notes
- Bibliography
- Index