Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition

Contents

• Part I . Music Creation and Globalization
• 1. A Global Industry In Search of Entrepreneurs
• 2. How Music Is Created and Brought to the Marketplace
• Part II . Contacts and Contracts
• 3. Who Owns It and Why Does It Matter? Spotlight on Copyright
• 4. Performing the Music: Rights and Royalties
• 5. Monetizing Emotions: Branding, Music Publishing, and Sponsorships
• Part III . Artists and Their Publics
• 6. I'm My Own Record Label: Recorded Music Today
• 7. On the Road: Touring and Merchandising
• 8. The Artist's Professional Team: Managers, Agents, and Attorneys
• Part IV . Artist as Entrepreneur
• 9. Case Study: Astral Artists
• 10. Case Study: Pickathon Music Festival
• Chapter 11 . Guide to Starting a Business
• Appendix : History of International Copyright and Trade Agreements