Black Social Dance in Television Advertising: An Analytical History

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Black Social Dance in Television Advertising: An Analytical History

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Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

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Communication Booknotes

what [Huntington] accomplishes here offers an interesting meld of dance theory and history with commercial need. To say this sheds light on cultural history is putting it mildly--some of the early music illustrated here will shock modern tastes

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