Understanding the Music Industries

Contents

• Introduction Questioning 'Traditional' Models of the Music Industry Structure of the Book
• 1. Studying the Music Industries Key Findings Getting Started Organizational Structure Political Economy Culture Industry Sociology Musicology Metanarrative Historical Analysis Technological Development Media Ecology Digital Technologies Issues Conclusio
• 2. The Recorded Music Industry Key Findings The Structure and Size of the Recording Industry A Brief History of the Recorded Music Industry The Majors: Business Structures and Characteristics The Independent Sector: Definitions and Types The Ideology of
• 3. Songwriting and Publishing Key Findings Songwriters, Performers and Publishers Motivations Songwriting as Commercial Practice Songwriting Methods and Tools Music Publishing Traditional Income Streams 'New' Income Streams Sampling Conclusion Further Re
• 4. Music Production Key Findings Changing Models and the Mythology of the Recording Studio The Production Process Tracking Mixing Mastering Manufacturing Production Careers and Roles Project Studios, MIDI, and Other Developments Conclusion Further Readin
• 5. Music Distribution Key Findings Introducing Music Distribution Physical Distribution Mass-Market Retailers Independent Retailers Second-Hand Retailers Online Music Distribution Streaming Services Music Media Distribution Unauthorized Distribution Conc
• 6. Music Promotion Key Findings Marketing, Branding and Gatekeeping The Promotional Campaign Music Journalism Radio Television Point of Sale Marketing (POS) and In-Store Music Sponsorships and Endorsements Grassroots Marketing Social Media/Mobile Media C
• 7. The Live Music Industries Key Findings The Resurgence of Live Music A Brief History of the Live Music Industry Motivations for Live Concert Touring Authenticity and Live Performance Live Music Sponsorship Roles and Responsibilities Live Performance Co
• 8. Music Audiences Key Findings Understanding Music Audiences Music on the Move: From the Walkman to the iPhone Music and Social Media Consumption Heritage and Nostalgia Record Collecting Conclusion Further Reading
• 9. Copyright and Music Piracy Key Findings Introducing Copyright Copyright Basics Key Terms in UK Copyright Law US Copyright Law: Key Differences Collection Societies Music Piracy Music Industry Responses to Piracy Artist Responses to Piracy Conclusion F
• 10. Contractual Agreements and Relationships Key Findings Artist Management Agreements Music Publishing Agreements Recording Agreements Conclusion Further Reading Conclusion Complexity and Symbiosis Be Wary of Metanarratives Diversity and Reorganization