Richard Wagner
Self-Promotion and the Making of a Brand
- Author: Vazsonyi, Nicholas
It is ... a cracking good read as we learn about Wagner's abilities to turn himself into a 'brand' or to act as his own 'PR agent'. An important book, too, as Vazsonyi foregrounds an aspect of... — More…
Book
$53.50Printed on demand
Contents
- Acknowledgments
- A note on translation and style
- Abbreviations
- Introduction
- 1. Image
- 2. Publicity
- 3. Niche and branding
- 4. Consumers and consumption
- 5. Hub
- Epilogue: the Wagner industry
- Bibliography
- Index.