Why I Want My MTV: Music Video and Aesthetic Communication

Contents

• Part 1 Introduction: Some Claims Made About MTV
• Some Claims Made About Music Video
• The Question
• Aesthetic Communication
• A Brief Outline of the Book. Part 2 History and Style: The Context
• The Youth Market
• Rock Iconography
• Marketing a Mood
• Race Matters
• A Pathic Encounter. Part 3 Intersections: The Television Set and Stereo System
• Radio and Television
• Music and Television
• Promotions and Desire
• Contests and Mood
• Advertisements and Programmes
• The Song and the Video
• Origin and Copy
• Music and Visuals
• Musical Styles and Schizophrenia
• Videos and Typology
• Sight and Sound
• Logics and Limits. Part 4 The Flow of the Floe: Television Flow
• MTV's Structural Segmentation
• MTV's Rhythmic Structure
• MTV's Musical Temporality. Part 5 Style: Conceptions of Style
• Conceptions of Music Video Style
• Communication and Style
• Music, Style and Ritual
• The Nebulous and Ineffable Dimension of Musical Sound. Part 6 The Persistence of Vision: The Visual Bias
• Visual Communication
• Image and Imagination, Sound and Orality
• The Audial Depth of the Visual Scene
• The Audial Scene of Guess Jeans. Part 7 Realism and Hyperreality: Realism and the Tele-Vision of Music
• Hyper-Realism and a Musical Tele-Vision
• Transformations of Performer and Performances. Part 8 Aesthetics, Aisthesis, Synesthesia: Aesthetics
• Aisthesis
• Synesthesia. Part 9 The Reversibility of Expression and Perception: Communication and Technology
• From Instrumentality to Poeisis to Enframing
• The Reversibility of Expression and Perception
• The Perspective of Perspective
• The Reversal of Perspective. Part 10 From Logos to Echos: Logos
• Echos
• Mutual Interpenetration
• Videoscape.