Audio Recording for Profit: The Sound of Money

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Rock and Roots
Going Global - The New Realities
Creating and Maintaining Success
Diversify or Die
Creative Marketing and Promotion
Financial Concerns
Sound Economics
The Importance of Conventions
Efficient Facility Management
The Sound of Money
Epilogue: Woodstock '94 - A Major Pro Audio Case History

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This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.

Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.

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Audio Recording for Profit is a real 'insider' guide to the business of making money from sound recording. Whether you are just seeking to make a bit of a return on your investment in gear bought for your own projects, or have plans to join the ranks of the world's studio elite, this book has something to offer

There is no such thing as a 'Handbook For Guaranteed Success' in the studio industry, but if there was, this would be it! Above all, this is an intelligent book, full of real-world wit and wisdom

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