Building A Successful 21st Century Music Career

Special import

Estimated despatch time 2 - 4 weeks

PART I : INTRODUCTION. 1: Introduction. 2: Do you really want a career in music? 3: Influences for change and the new opportunities.
PART II : THE FAN BASE. 4: Exploiting with integrity. 5: Building and keeping the fan base. 6: Publicity in the 21st century. 7: What do you do if you don't have a fan base?
PART III : THE PRODUCT. 8: What do you actually do? 9: Creating the product.
PART IV : THE NASTY COMMERCIAL BITS. 10: Economics
101. 11: Building the team around you. 12: Selling products and getting the products to the fans. 13: Your pay packet.
PART V : PUTTING THE THEORY INTO PRACTICE. 14: Developing your own career plan. 15: Career templates. APPENDICIES: Further resources.

About
Explore

About

Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace, beginning with a look at the changes the music industry has faced in the last few years, which have broken the conventional 20th century music industry thinking -- iTunes, the collapse of the CD market, cheap home recording, and so on -- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base, and how to translate that into making money or getting a deal. Publicity, product development, finances, the benefits and drawbacks of signing a record deal, and much more are covered in detail. This book is the most thorough and up-to-date guide to starting and maintaining a music career-- a must for every musician's bookshelf.

EAN: 0082039533704
UPC: 082039533704
Product code: 82039533704

Book

Contents

Download queue