How To Succeed in the Relationship Economy: Make Data Work for You, Empathise with Customers, Grow Valuable Relationships
- Author: Lindsay, Matt
- Author: Van De Peppel, Matthijs
- Author: Van Leeuwe, Xavier
Book
$31.50Out of stock at the UK distributor
Contents
- PREFACE The Relationship Economy Is Here MAKE DATA WORK FOR YOU (AND NOT AGAINST YOU)
- 1. Let Business People Lead the Data Teams
- 2. Rethink KPIs
- 3. Punch through the Big Data Hype
- 4. Start with the Basics BUILD VALUABLE RELATIONSHIPS
- 5. Don’t Break Up over Money
- 6. Find the Right Price to Attract New Customers
- 7. Stop Dating, Get Engaged
- 8. Understand Employees and Their Impact on Relationships SUSTAIN RELATIONSHIPS BY IMPROVING CUSTOMER EXPERIENCE
- 9. Sit Down at the Kitchen Table
- 10. Keep Investing in Relationships ANALYTICAL TOOLS TO INCREASE THE VALUE OF RELATIONSHIPS
- 11. Customer Lifetime Value (CLV)
- 13. Revenue and Audience-Volume Forecast Model
- 14. Comprehensive Data Gathering with Listener
- 15. Yield Management for Recurring Revenue
- 16. Acquisition Pricing CUSTOMER-EXPERIENCE TOOLS
- 17. D.school Methodology
- 18. Service Design
- 19. Active Listening
- 20. Needs Matrix CONCLUSION ABOUT THE AUTHORS ACKNOWLEDGMENTS SOURCES INDEX