New,Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
- Author: Ryu, Sunghan
Book
$265.25Out of Stock
Contents
- Contents
- Preface
- Module I. Overvie w of Media and Entertainment Industry
- 1. Introduction to Media and Entertainment Industry
- 2. Characteristics of Media and Entertainment Industry
- Module II. Fundamental of Management
- 3. What is Management: A Media and Entertainment Industry Perspective
- 4. Organizational Behavior in Media and Entertainment Organizations
- 5. Strategic Management of Media and Entertainment Industry
- Module III. Marketing Management
- 6. Marketing Management of Media and Entertainment Industry
- 7. Customer Relationship Management in Media and Entertainment Organizations
- Module IV. Digital Business and Management
- 8. Information Technology’s Value in Business and Management
- 9. Digitalization of Media and Entertainment Industry
- 10. New Technological Advancement in Media and Entertainment Industry
- Module V. New Business Model and Entrepreneurship
- 11. Business Model Planning in Media and Entertainment Industry
- 12. Creative Entrepreneurship
- References
- Index