The Oxford Handbook of Music and Advertising

Contents

• Preface
• About the Contributors
• Introduction: Music and advertising: Production, text, and reception
• James Deaville, Siu-Lan Tan, and Ron Rodman
• PART I. PRODUCTION
• Edited by: James Deaville
• Production: Music and the creation of the advertising text
• James Deaville
• Music and Advertising Before 1900
• 1 Advertising the English glee to women, 1750-1800
• Bethany Cencer
• 2. Advertising Millie-Christine, or the making of the Two-Headed Nightingale
• Remi Chiu and Dana Gorzelany-Mostak
• Selection and Marketing of Music
• 3. Fitting tunes: Selecting music for television commercials
• Peter Kupfer
• 4. Blank music: Marketing virtual instruments
• James Buhler
• 5. Contextual marketing: Analyzing networks of musical context in the Digital Age
• Willem Strank
• Music for Advertising and Labor
• 6. Organized labor and commercial advertising: Music unions and J. Walter Thompson
• Jessica Getman
• 7. Jazz works: Music, advertising, and labor in Toronto, 1955-1980
• Mark Laver
• Branding through Music
• 8. Designing identities: Sound and music in automotive and appliance branding
• Kenneth McLeod
• 9. Music supervision and branding in an era of convergent advertising
• Tim J. Anderson
• Advertising Corporate Style through Music
• 10. The conquest of Kool: Jazz, tobacco, and the rise of market segmentation
• Dale Chapman
• 11. Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s
• Julie Hubbert
• 12. About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana
• Laurel Westrup
• Advertising Audiovisual Entertainment
• 13. Music and the formal structures of contemporary action film trailers
• Catrin Watts
• 14. Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound
• James Deaville
• 15. Have You Played Atari Today? Music and audience in an early video game advertising campaign
• William Gibbons
• Selling on Radio
• 16. All those homes beyond the microphone: Advertising, domesticity, and early country music variety programs in the 1930s
• David VanderHamm
• 17. Music and institutional advertising: Consolidated Edison and Echoes of New York
• Rika Asai
• PART II. TEXT
• Edited by: Ron Rodman
• Text: Analytic and historical perspectives on music and advertising
• Ron Rodman
• Approaches to Analyzing Music and Advertising
• 18. Taking the gift out and putting it back in: From cultural goods to commodities.
• Timothy D. Taylor
• 19. Sounds of Coca-Cola-On cola-nization of sound and music
• Nicolai Jorgensgaard Graakjaer
• 20. The persistence of memory: Structural functions of music in commercial jingles
• Ron Rodman
• Musical Genres and Advertising
• 21. Popular music, advertising, and selling out
• Bethany Klein
• 22. Search and destroy: Punk in advertising and selling a subculture
• Jay Beck
• 23. Selling David Bowie: Commercial appearances and the developing Bowie star image
• Katherine Reed
• 24. Medievalism goes commercial: The epic as register in contemporary media
• David Clem
• 25. Pushin' it: Sounding difference through humor in Geico's 2014 Salt-N-Pepa spot
• Joanna Love
• Music and Advertising Genres
• 26. Once you hear this, act fast: Music in Civil Defense television advertisements, 1950-1970
• Reba Wissner
• 27. Everything is not awesome: Playful adaptation and the aurality of ecoconscious media
• in Greenpeace's Save the Arctic campaign
• Kate Galloway
• 28. Exploiting the frontier: Advertising and the Western soundtrack
• Mariana Whitmer
• Music and Political Ads
• 29. Music and sound design as propaganda in Hell-Bent for Election
• Lisa Scoggin
• 30. As heard on: The changing musical language of Presidential campaign ads
• Justin Patch
• 31. From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions
• Paul Christiansen
• PART III. RECEPTION
• Edited by: Siu-Lan Tan
• Reception: Empirical approaches to the study of music and advertising
• Siu-Lan Tan
• Frameworks: Models, Mechanisms, and Methods
• 32 Toward a utilitarian theory of consumer response to advertising music
• Lincoln G. Craton
• 33 Hearing, remembering, and branding: Setting strategic directions for sonic branding research
• Vijaykumar Krishnan and James J. Kellaris
• 34 Methods for testing the emotional effects of music in advertising and brand communication
• Daniel Mullensiefen
• Cognitive and Affective Responses to Music and Advertising
• 35 Commercial sound: A review of the effects of popular music in radio and television advertising
• David Allan
• 36 Music with the message in mind: Cognitive responses to background music in advertising
• Cynthia Fraser
• 37 Musical congruity in advertising: Established and emerging research themes
• Steve Oakes and Morteza Abolhasani
• 38 Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion
• Madelijn Strick
• 39 Music as advertisement: Capturing and sustaining attention in the attention economy era
• Hubert Leveille Gauvin
• Music and Sound in (Multi)Sensory Marketing
• 40 Sensory marketing in advertising and service environments
• Bertil Hulten
• 41 Sound in the context of (multi)sensory marketing
• Klemens Knoeferle and Charles Spence
• APPENDIX
• The ad creation process: From production to reception
• Lawrence Harte
• Subject/Author Index