Book
$153.00Special import
Contents
- Preface and Acknowledgments
- Prologue: The Popcorn Epiphany
- Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking
- Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial Action
- Chapter 3: Products, Markets, Needs, and Value: Unpacking the Entrepreneur's Maxim
- Chapter 4: Where the Rubber Meets the Road: Stimulating Demand
- Chapter 5: A Dream with a Plan: Five Questions and an Imperative
- Chapter 6: Can Entrepreneurship Save Classical Music?
- Epilogue: Magic Beans and Golden Eggs
- Appendix 1: An Entrepreneurial Symphony
- Appendix 2: Open Door Music: Lessons Learned from a Failed Venture
- Appendix 3: Exploring the Business Model Canvas
- Bibliography
- Index